Alex Veytsel

Board Member Taste Corp.

Alex Veytsel is a creator and fine-tuner of markets to maximize innovation. Today his project at RampRate is designing and running a fair market for IT services where the right fit for the job is prized above brand, price, or positioning in a quadrant; where fresh ideas are rewarded; and relationships form quicker and stay together longer than the top dating sites’.

His long-term passion since undergrad days is building an efficient market for political and social goods to enable a discovery process that fits a government to the governed. In between, he’s taken a detour into making drinks fit the drinker, so with a bit of prodding he can be talked into making the virtual reality fit the dreamer and the brain fit the freezer (although it’s probably better to make the freezer fit the brain).

No stranger to an up-close view of innovation, Alex wrote the first comprehensive industry report on commercial uses of peer-to-peer networks back in 2001, and co-authored the report that brought the term “Web analytics” into the mainstream for Aberdeen Group. Since joining RampRate, he’s shed the light on the dangers that lack of net neutrality pose to online gaming and uncovered the truth behind YouTube’s finances. Alex has been a featured speaker at multiple industry trade shows, vendor-sponsored events, and in Babson College’s MBA program. He has been quoted in publications including Fortune, Technology Review, Business Finance Magazine, and DM Review, with feature articles in two editions of the CFO Project.